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Product Hunt Launch Guide (2026): Prep, Launch Day, and the Week After
A practical Product Hunt launch guide for 2026: assets, timing, engagement loops, and how to turn attention into users.
January 16, 2026
10 min read
Product Hunt is a spike — your job is to convert the spike into users and lessons. This guide focuses on what actually moves outcomes (not vanity upvotes).
Before Launch (3–7 Days)
- Pick a simple positioning line: “For X, who want Y, Rapid App Store helps you Z.”
- Prepare assets: logo, 4–6 screenshots, short demo video, and a crisp first sentence
- Create a launch-day FAQ doc so replies are fast and consistent
Launch Day
- Post early, then reply to every comment
- Share in 2–3 places where you’re already trusted (don’t spam)
- Track signups and activation, not just traffic
The Week After
- Write a launch recap (what you learned)
- Reach out to the 10 most engaged commenters
- Submit to directories for long-tail traffic (start with Rapid App Store)
Related Resources
#product hunt
#launch
#distribution
#go-to-market